ABOUT GA-AGENCY
Born from a passion to empower changemakers, GA-AGENCY partners with mission-driven organisations, from small NGOs to global philanthropic foundations, to harness the power of storytelling.
Leveraging the founder’s three decades of experience and expertise in global media platforms and social impact, GA-AGENCY provides a unique blend of strategic vision, storytelling expertise, cultural understanding, and knowledge of the most effective, entertainment-focused routes to address them.
GA-AGENCY helps organisations big and small cultivate their brand and message, amplify their reach and funding, and drive positive impact in the forms of social norms change, behavioural impact and demand-generation amongst audiences, with specialities in HIV & AIDS, Sexual Reproductive Health and Rights, Gender Equity, Global Health, and a keen interest in their intersections with Climate.
ABOUT GA
GA-AGENCY was founded by Georgia Arnold, who co-founded and ran the MTV Staying Alive Foundation, and concurrently led Social Impact at Paramount Global for 30 years.
Over the last three decades, Georgia has established an impressive track record of pioneering the use of mass media for purposeful social norms, behaviour-change and demand-creation on HIV and sexual reproductive health issues affecting young people worldwide, with a USP of working with the MTV brand. This includes founding and running the MTV Staying Alive Foundation (an independent NGO with the rights to use the MTV brand), executive producing the “MTV Staying Alive” documentaries, the award-winning documentary “Meeting Mandela”, and conceiving and creating the multi-award-winning campaign “MTV Shuga”, on-going since 2009 across Kenya, Nigeria, South Africa, Cote d’Ivoire and India (“MTV Nishedh”).
As Senior Vice President of Social Responsibility for Paramount Global and head of Paramount's Social Impact Studio, Georgia was responsible for developing social initiatives for Paramount’s portfolio of brands internationally. She launched the Social Impact Studio for Paramount+ International (July 2021), which focused on creating content with purpose and impact. She left both MTV Staying Alive and Paramount Global at the end of 2023,
after 30 years with the company.
In 2023, Georgia was recognised by UNAIDS for her 25 years of leadership working in HIV prevention. She is currently a Fellow of ‘Transforming Social Norms for Gender Equity’ with the Apolitical Foundation, and a Board Member of 'Girls Not Brides', an organisation dedicated to the eradication of child marriage. She is also an Academy Member of the International Academy of Digital Arts and Sciences. Georgia was named in Cablefax’s list of “Most Powerful Women in the Media 2022” and is a Fellow of the London School of Hygiene and Tropical Medicine’s “Leadership in Global Health”. She completed her Non-Executive Director Advanced Diploma with the Financial Times in 2024. At home, she’s a pilates fiend, and always happy to have breakfast meetings at home over her homemade sourdough and good coffee, or invite you to walk with her and Merlin across Regent’s Park.
Today, she is Founder & CEO of GA-Agency, harnessing the power of storytelling with mission-driven organisations.